Privacy Policy

PawRoot ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thepawroot.com (the "Site") and purchase our digital products.

1. Information We Collect

Personal Information: When you opt-in to receive our free checklist or purchase a product, we collect:

• Email address
• Name (if provided at checkout)
• Payment information (processed securely by Shopify/Stripe — we never store card details)
• IP address and browser information

Automatically Collected Information: We use cookies, pixels, and similar technologies to collect:

• Device type, browser type, and operating system
• Pages viewed and time spent on the Site
• Referring website or source
• Interaction data (clicks, scrolls, form submissions)

2. Tracking Technologies & Third-Party Pixels

We use the following third-party tracking services to analyze traffic and improve our marketing:

• Meta (Facebook) Pixel — for ad performance and retargeting
• TikTok Pixel — for ad performance tracking
• Snapchat Pixel — for conversion tracking
• Google Analytics / Google Ads — for traffic analysis and ad conversion

These services may collect data about your browsing activity across websites. You can opt out of targeted advertising through your browser settings or by visiting optout.aboutads.info.

3. How We Use Your Information

• To deliver digital products you have purchased
• To send the free checklist you requested
• To send marketing emails about dog nutrition (you can unsubscribe at any time)
• To improve our website and user experience
• To measure advertising performance
• To comply with legal obligations

4. Data Sharing

We do not sell your personal information. We may share data with:

• Shopify — for order processing and payment
• Stripe — for secure payment processing
• Email service provider — for delivering emails and marketing communications
• Advertising platforms (Meta, TikTok, Snapchat, Google) — anonymized conversion data

5. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate information
• Delete your personal data ("right to be forgotten")
• Opt out of marketing emails at any time (via unsubscribe link)
• Restrict how we process your data

To exercise any of these rights, email us at info@thepawroot.com.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill purchases. Email addresses for marketing purposes are retained until you unsubscribe. Purchase records are kept for 3 years for accounting and legal purposes.

7. Cookies

Our Site uses cookies to:

• Remember your preferences and session information
• Track advertising effectiveness
• Analyze website traffic

You can disable cookies through your browser settings, but some features of the Site may not function properly.

8. Children's Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information immediately.

9. Security

We use industry-standard security measures including SSL encryption, secure payment processing through Shopify/Stripe, and limited data access. However, no method of electronic transmission is 100% secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:

PawRoot
Email: info@thepawroot.com